To disrupt the cycle of poverty by empowering

children and youth to realize their full potential.


By 2027 Glowing Hearts will enable 2500 children and youth, vulnerable to poverty in Simcoe County, to access resources and opportunities that support their growth, confidence, and self-determination. 



We anticipate risk, limit its impact, and bounce back rapidly through adaptability, evolution, and change.

We value and embrace each other’s individuality and encourage and respect all forms of diversity.

We demonstrate the courage and curiosity to challenge the status quo in everything we do to meet the ever-changing needs of our community.

We act responsibly with integrity and transparency and continuously strive to meet our mission and vision.

We work with others to build a kinder, more compassionate community to enrich young people’s lives.


How Glowing Hearts Began

After being diagnosed as terminally ill with cancer in 2013, Frank began a bucket list journey. This bucket list was comprised of initiatives to help others in need. One item on this list was a concept that revolved around the idea "Give what you can, and get what you need". The registered charity called the Glowing Hearts Community Give & Get Centres was established. Previously the centre has given away approximately 12,000 items to over 1,500 people each month.

Founder, Frank Nelson.jpg


Frank Nelson

June 3, 1956-December 8, 2017




"I just really wanted to thank you again for going above and beyond for definitely made a huge difference...and I am eternally grateful."

"There's not enough gratitude that can compare to how we felt! We were in tears of joy with everything. It really helped us a lot and we cannot thank you enough! God bless you all and we will definitely pay it forward when we are able to!"

"You all are angels on earth, simply put. Your kindness, patience and amazing work is beyond amazing!!!"

"Thank you so very much to everyone who helped put this program together. You have touched the lives of so many families with this simple act of kindness. Many families struggle to make ends meet and affording these items for our kids can be tough. I truly believe that love is the only house big enough for all the pain and hardship in the world. And your acts of love and kindness has made all the difference!"

"People don’t understand how much their donation, big or small, helps parents like myself. Also the joy it gives to the students to know all their school needs are met and look great. An awesome first day and week of school set the tone for the whole year 100%. What you do makes these children feel so amazing and complete. A simple donation is so much greater than just giving a donation. It creates children who are eager to learn and enjoy to learn. You are creating fantastic futures and children who will be amazing adults and members of society who will go on to do huge things for the world.


All that from a simple donation and that’s just the child’s side. I would go on forever about how much it means to and helps us parents. Just the stress relief and seeing our child off to an amazing start and excited to start school. Especially after everything with COVID over the last couple years.


I can’t say thank you enough!!!"


"Glowing Hearts has made huge strides as it reinvents itself by reviewing its practices, policies, terms of references - and while going through this important governance work that is essential for a well-run charity, has also, more importantly, delivered on its mission. This fall, hundreds of children and youth received free backpacks stuffed with school supplies. Glowing Hearts ensured that a. the right children (ie those truly in need) received the resources and b. that the backpacks and school supplies were of a high quality so as to promote self-confidence and a sense of value. Our community is stronger thanks to the efforts of this organization's board of directors, volunteers, donors, and corporate sponsors."



Vice President of Philanthropy, Brand & Community Development

"A relevant and ambitious organization, Glowing Hearts has gone through a recent transformation. Past disruptions included a frequent changeover in board members, the closure of their Give and Get Centre, and then as with everyone, finding themselves deep in the pandemic, the new board faced tough decisions in determining how their charity would have the greatest impact for their target group. They took a hard look at the current situation for low-income families in the region and set about creating a new mission and vision that would avoid further redundancies and be sustainable into the future.

In developing their vision and plan to take them into at least the next five years, Glowing Hearts truly embraced change. Incredibly, they did this while continuing to respect and honour the legacy and vision of their founder, Frank Nelson. 


In determining their new vision, mission and value statements, Glowing Hearts asked the right questions of why do we need to do it, what should we do, and who will it truly serve? They created a plan that will allow them to continue to grow and develop campaigns to fulfill their mission, disrupt the cycle of poverty by empowering children and youth to realize their full potential.

Glowing Hearts massively exceeded their desired impact with their 2021 Backpack Campaign. Their vision is that by 2027 they will have enabled 2500 children and youth to access resources and opportunities. The goal for this specific resource campaign in 2021 was to give 150 backpacks to kids who needed them. They gave out 600 backpacks! This outstanding result from one campaign confirms to us that Glowing Hearts will become a force in the community helping children and youth for years to come."



Principals and Associate

Our success in helping the children and youth vulnerable to poverty has been made possible thanks to people just like you. With your generous contribution, no matter how great or small, we are able to truly make a difference. We are grateful for any help you can provide, and guarantee it will change lives for the better.



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